Work
Emmanuel House: x Nottingham Trent Uni
An inspirational and radical approach to fashion design that raised awareness for one of Nottingham's most valued city charities.
The Brief
This one is a bit different as it was done through the FreeCreate Network. An organisation that exists to support an emerging network of professional creatives who are willing to donate their skills to help charitable organisations. Tim was also a friend of Gill (Emmanuel House contact) and so that is how it all came about.
Emmanuel House worked with Level 1 Fashion students from Nottingham Trent who were given the brief of creating an outerwear garment from unwanted Emmanuel House charity store clothes. This brief was expanded on by Emmanuel House service users who gave some insights into what it's like to live on the streets and what kinds of clothes you need to stay warm, dry comfortable and safe.
The students created these outerwear garments and then put on a Fashion Show at Emmanuel House to raise funds and awareness for this amazing charity. Throughout this time students and staff alike also volunteered their time at the charity store to help sort and sell clothes as well as creating creative point of sale presentations.
The Result
In partnership with SCENE Photography, Natasha Boyes and Trevor Hamilton Photography we were able to do a photoshoot with some of the staff and service users to promote the event and the amazing clothes in their store.
As part of the campaign we also created a short documentary film (see above) that has since been shown in various fashion festivals and Exhibitions around the world promoting sustainable fashion with a positive social impact. In a world of disposable, fast fashion it was really encouraging to be part of such a great initiative.
For more information visit:
• https://www.emmanuelhouse.org.uk
• https://www.instagram.com/freecreate_network
SERVICES USED:
• Creative concepts • Filming • Editing • Art Direction • Social Media Content
Emmanuel House welcomes between 60-90 visitors each weekday and 30-50 on weekends. This equates to almost 2000 visits a month, with new visitors each year, all of whom have complex and multiple needs.
Donate to this great organisation here