Hudson&Hayes: A Brand Evolution
Helping a world-class operational improvement consultancy step up their brand game.
Hudson & Hayes is a transformation and operational improvement consultancy. They partner with clients across multiple industries to translate their strategy into reality, increase efficiency and elevate their customers experiences. They provide delivery, training, and coaching services to major blue-chip clients across multiple sectors.
Turbine Creative were initially asked to help develop key presentation documents. In the process of doing so it became apparent that the brand might benefit from going through a slightly broader brand development process. Following disscussions with the Hudson & Hayes team we embarked on a deeper dive into their brand and how best to establish a new, updated aesthetic.
This brand visual development included an updated logotype, colour palette, graphical devices, website updates and a broad suite of unique brand icons. We created a central brand presentation document with critical work process diagrams that form the central focus of the Hudson & Hayes process-driven solution. As well as these items we also created sales materials templates and established a look and feel for the brand's marketing materials going forward.
Hudson & Hayes have been exceptionally pleased with the outcome of this project. We were able to meet all of their desired outcomes and then exceed them through more added value marketing elements across their website and brand collateral.
• Brand Development • Digital Design • Illustration • Print Design • Print Artwork