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Substrakt Health: PatientPack App Promotion

Scenario-based animations that highlight the everyday benefits of new patient-facing app that allows the NHS to transform how it delivers services.

The Brief

Substrakt Health was founded in 2015 and has grown to provide a range of digital solutions for the NHS with an aim to improve patient experience of digital health whilst transforming how healthcare services are delivered.

Their PatientPack® App solution provides key benefits for patients, clinicians and clinical commissions in their mission to provide better healthcare.

Substrakt Health asked Turbine Creative to create a scenario-based animation that would highlight the key benefits of the PatientPack® App and highlight how it empowers and enables patients to take control of their own healthcare. A pertinent and much needed solution in a time of Covid-19 restrictions.

Turbine Creative began by working with Substrakt Health on a script that incorporated all the key information they wanted to convey. We then developed style sheets and an animated look and feel that would suit the brand's desire to make this content engaging and approachable.

The Result

The team at Substrakt Health have been extremely happy to see how this project has come together. The video is being used across various sales touchpoints and a suite of social media assets were also created to maximise the reach of this product sales message.


• Illustration   • Animation   • Script Development   • Video Editing 


“The PatientPack animation is getting great reviews this side. Thanks for all your hard work on this and delivering an engaging animation that conveys all the right messages in such succinct way!”


Senior Marketing Manager, Substrakt Health

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