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Sport Relief: Blue Peter Mega Mileathon

Creation of branding and motion graphics for Blue Peter’s Mega Mileathon campaign. The Mega Mileathon motivated children across the UK to do over 80 million steps for Sport Relief.

The Brief


Since 2002 Sport Relief has brought the nation together to get active and raise life changing amounts of money through the power of sport.

The money raised by the public is used to support people living incredibly tough lives, in the UK and around the world.
Turbine Creative were asked by Sport Relief to create upbeat, child-friendly branding devices that could be used to capture the viewer’s excitement and get them on board with this amazing Blue Peter initiative project.


The two energetic presenters Lindsey Russell and Radzi Chinyanganya would then travel around the UK in a special series of films as they motivated children across the nation to add their steps to the target and raise money as they did so.


The Result

The motion graphics, branding devices, and animations were all part of the Blue Peter special series of shows. They helped bring a sense of identity, uniformity and recognition to the campaign.

The Mega Mileathon branding even managed to reach the elevated status of the famous Blue Peter Total-ometer!!

The campaign was a huge success with a great impact on social media, TV viewing figures and well over 80 million sponsored steps were counted.


• Concept Creation  • Logo Design   • Video Production   • 3D modelling and animation   • Illustration

“We were blown away by your quick response, creativity and understanding of what we were trying to achieve. Thanks for your key contributions to a very successful campaign.”


Assistant Producer, Blue Peter and Sport Relief Liason


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