UK Sport: Major UK Event Promotions
Creative content; spanning video, digital and print to raise awareness and excitement of the UK's upcoming international sporting events.
With the Rugby League World Cup running throughout Autumn/Winter 2022, UK Sport were presented with the opportunity to advertise in various locations and via different channels, to showcase the upcoming Major Events that UK Sport is involved in. With a rapt audience and advertising opportunities often becoming available at short notice, they needed a suite of advert templates that clearly communicated key event information.
We created a suite of adverts that could be tailored on an ongoing basis, in-line with the upcoming programme of events. The adverts integrated UK Sport branding, dynamic sporting imagery, footage and key event information, with a dynamic visual style that united the eclectic range of content.
The adverts were developed across print in programme adverts, digital screens, and pitch-side LED boards in 30+ locations to maximise reach throughout the events. Additionally, we created a series of short hero videos that were played within venues to maximise audience engagement and awareness at the events.
Turbine Creative worked closely with UK Sport and event organisers throughout the release of the adverts. The UK Sport team were able to adapt artwork template files where relevant, maximising efficiencies, whilst also continuing to work closely with us on different iterations of video and digital files. 50+ assets were managed, created and supplied to UK Sport and the event organisers throughout the RLWC to a huge audience of spectators.
• Creative concept development • Illustration • Copywriting • Graphic design • Digital design • Video production