AcroSeal: Social Media Promotion
A celebratory social media campaign to raise awareness of this historic product's 25th Anniversary
Thermo Fisher Scientific is an American corporation providing scientific instrumentation, reagents and consumables, and software services. Within their organisation there are multiple sub-brands who provide specific services to the medical and Life Science industries.
Thermo Fisher Scientific approached Turbine Creative with a challenging brief. Their leading packaging solution - AcroSeal - was about to turn 25 years old and they wanted to promote this celebration via their social media channels (predominently Facebook and LinkedIn) to a global audience in a way that was compelling and had some emotional resonance.
Having created a 'historical' video around the same subject matter we knew that many customers had discussed where they were 25 years ago in response to this video. Some were studying, some working and others hadn't even been born yet! This personal connection with the time frame of 25 years then led us to base the video around selfies of AcroSeal team members. This both connected with a social media audience and also led to the 'selfie submission campaign' . We asked followers to submit photos of themselves 25 years ago on social media and in return they would be rewarded with a limited edition Thermo Fisher Scientific vintage pin to put on their lab coat.
This has been a really well received campaign with followers from around the world commenting, submitting photos and sharing the campaign material online. The Thermo Fisher Scientific team were thrilled with the results. The success of this campaign has in turn led to further promotional campaigns for us to partner on.
• 3D modelling and animation • Illustration • Animation • Script Development • Video Editing • Print design
“Turbine Creative have been wonderful to work with. Over the past year they have created several videos for us, both long and short. They take a concept and turn it into something fabulous! They are extremely personable and professional. Would recommend to any size company if you are looking for a top notch video!”
Global Market Development Manager, Fine Chemical Products,
Thermo Fisher Scientific