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UK Sport: Para Performance Framework 2023-2033


Concept design and layout of a new strategy document and promotional material, specifically for the Paralympic community. Supporting performance ambitions in Paris 2024 and beyond.

The Brief


We were asked to develop a consistent look and feel for the strategy and produce a digital, shareable document including a fully accessible, stripped out version. The document needed to have real standout with relevant imagery throughout in order to increase visibility and recognition of Paralympic Sport amongst the high-performance community. There needed to be a consideration for how this document would then be adapted for the visually impaired audience also.

Our Response

We presented multiple options for the document's overall look and feel (front cover, sample spread, treatment of data) and developed the chosen route into a 22 page fully navigational PDF document, including contents, section headers, timeline infographic on the ‘story so far’ and Annex. Given the target audience, a second scaled down version was created to deliver the highest level of universal accessibility to readers. 


The alternative accessible version we created meets all the Adobe Acrobat accessibility checker standards: Web Content Accessibility Guidelines (WCAG) 2.0 and PDF/UA (Universal Access, or ISO 14289). This version also takes on the format styling and function that was previously approved by UKSI, in consultation with Rob Aubry - Head Coach British Para-Swimming and his VI athletes in relation to the text readers they use and the requirements his team has.

The Result

2023 was a big year for para sport with 7 para events making it an exciting opportunity to launch the Para Performance Strategy to the Paralympic Community. The design was developed in collaboration with working groups from UK Sport and PPIG (Project Paralympic Impact Group), giving a wide circulation of the new Framework in 2023 and beyond.


• Creative concept development • Illustration  • Copywriting • Graphic design • Digital design

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