Senior clinicians and NHS service leads are rightly skeptical of some 'creative digital tools' that promise transformation but deliver only novelty value and vanity metrics. However, we don't believe well thought through video and animation projects belong in that category. We believe they can actually make a tangible difference to patient care and clinical outcome. And in this article we'll explain why!... Over the past decade, and especially in the last few years, high-qual

This 7-part framework outlines how we responsibly and creatively integrate AI into our work for the benefit of our clients, our team, and the wider creative industry.

Did you know that creating a 30 second AI generated video uses the same energy as leaving the oven on in your home kitchen for 67 hours… In this article we look at the opportunities and challenges of AI generated content.

In the digital marketing landscape, where authenticity and connection matter more than ever, brands are constantly seeking proven ways to build trust with their audiences...

In today's increasingly digital landscape, the way we create and consume content is constantly evolving. Yet, as digital platforms grow, an important question needs to be asked: are these creative digital spaces truly accessible and inclusive for everyone?

There's a lot of 2025 trend reports out there – we've read many of them so you don't have to. See our favourite 2025 insights here...

Some highlights from an eventful year of potent promotions, cracking comms campaigns and insightful innovations...

Following some exciting project wins we're looking for an experienced video editor to join our creative studio...