Senior clinicians and NHS service leads are rightly skeptical of some 'creative digital tools' that promise transformation but deliver only novelty value and vanity metrics. However, we don't believe well thought through video and animation projects belong in that category. We believe they can actually make a tangible difference to patient care and clinical outcome. And in this article we'll explain why!... Over the past decade, and especially in the last few years, high-qual

This 7-part framework outlines how we responsibly and creatively integrate AI into our work for the benefit of our clients, our team, and the wider creative industry.