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FAQ
If you've got questions, you're in the right place!
General
Picking the right creative agency is an important decision in helping your business thrive in the long term. We hope we’re the right fit for you, but equally we may not be right for what you need right now. Here’s 5 quick pointers to help you find the creative agency that rights for you:
1. Portfolio and Skills:
Check out an agency's portfolio to see the quality and creativity of their past work. Look for projects within similar sectors to yours to see if they have the right skills and experience for what you need. A variety of styles and cool ideas show they’re versatile.
2. Client Feedback:
Perhaps a no-brainer but read reviews and testimonials from their previous clients. This will give you an idea of how reliable they are, how well they communicate, and if they meet deadlines. Positive reviews and case studies of successful projects, for recognised brands are great signs.
3. Services Offered:
Make sure they offer all the services you need, like branding, graphic design, digital marketing, and video production for example. A one-stop shop like us can keep your project consistent and save you time.
4. Team and Collaboration:
Get to know the team members, their qualifications, and experience. A skilled and experienced team will likely deliver high-quality results. Also, check if they’re open to feedback and can work well with your team. We’d always rather start conversations in person with our potential clients as team ‘chemistry’ is important for the long-term.
5. Creative Process:
Understand their creative process from brainstorming to execution. A clear and structured process helps keep the project on track and ensures it meets your expectations. You can find more about how we work on our website here.
6. Budget and Value:
Discuss your budget upfront and see if they can deliver within your price range. While cost is important, focus on the value they provide. The cheapest option isn’t always the best for long-term success.
7. Cultural Fit:
Choose an agency that aligns with your company’s values and culture. A good cultural fit leads to better communication and a more effective partnership.
By considering these 7 factors, you’ll be able to pick a creative design agency that brings your vision to life and helps your business thrive. If you’d like to have an informal chat with us to see if we’re the right fit. Please drop us a line here.
When looking for a creative agency to partner with your brand, we believe Turbine Creative could be a great match for you because of the following 6 reasons:
1. We’re a highly experienced team:
Our core team has worked on strategic international campaigns for many global brands. So having delivered at the highest level (and won awards along the way) we know what it takes to create a high-performing campaign.
2. We get awesome client feedback:
Don’t just take our word for it. Check out our client testimonials to see what positive things others are saying about us. Both the impact of the content we produce, and the enjoyable process of working with us.
3. We are sector specialists:
We primarily focus on the Health, Life Science, and Sport sectors, stemming from successful experiences with high-profile brands and extensive knowledge from past agency work. We have also established a great network of top-tier professional advisors in these fields, providing us with valuable expertise for each new project that we can pass on to you, the customer.
4. We offer a wide range of marketing content services:
We pride ourselves on being able to deliver high quality content across multiple platforms in brand, video, animation, digital and print. Making your campaigns more coherent and cost effective. However, for full transparency, we are NOT fully focussed developers and would not take on complex website content or in depth app production. We do, however, have partners that can support us with this.
5. Great value for money and going the extra mile:
We deliver great value for money (which is different from bargain basement prices without the quality you require). We charge between £450 and £540 a day per person, depending on the kind of work required. In terms of filming, the day rate is scaled up or down in price, depending on how many crew are on site, and what the production requirements are. We’re happy to give estimates and chat through your needs if you want more accurate pricing.
6. Our creative process is transparent and well planned out:
We always keep you well informed. Our project management team creates gantt charts and let you know key sign-off dates and allow for multiple iterations and opportunities for amends. We want to partner with you throughout the whole process. Thereby, making the process of creating your awesome marketing content as enjoyable and fun as it should be!
Having said all of these things, we appreciate choosing a creative agency to represent your brand is tricky, and we may NOT be the right fit for you, for whatever reason. But, if you’re not sure, drop us a line and let’s meet in person or do a quick video call where we can present ourselves in person.
Turbine Creative specialise in branding, video production, animation and marketing campaigns. These can be summarised, in some ways as ‘content marketing’. We are not specialists in techy coding or developper-led work.
Our team have won multiple awards for our campaign and video projects and had the opportunity to work on some of the biggest brands in the world developing new campaigns and creating compelling and engaging content.
Our specialism in these areas mean you get a team with a proven track record who can draw on 15+ year of experience to deliver the results you need. Whether that is educating an audience, promoting a new product or creating a new brand from scratch.
Turbine Creative’s purpose is to
“Help people communicate the full potential of their brand through exceptional marketing materials that help exceed their company goals.”
We want to help you communicate all the greatest things about your company that are most attractive to your chosen audience, and execute this in a way that is super creative, dynamic and gets the results you want. What’s not to love!?
Choosing a creative agency, like Turbine Creative, over a freelance designer offers several key benefits, primarily centred around the breadth and depth of services, expertise, and resources.
Comprehensive Skill Set: A creative agency typically has a diverse team of professionals, each specializing in different areas such as graphic design, video production, animation, copywriting, marketing strategy, and social media management. This multidisciplinary approach ensures a cohesive and comprehensive execution of your project. In contrast, a freelance designer, no matter how skilled, usually offers expertise in a narrower range of areas.
Consistent Quality and Reliability: Agencies will tend to have established processes and quality control measures in place, which ensures consistent and high-quality output. Freelancers, who work independently, might not have the same level of quality assurance, and their availability can vary, potentially leading to delays or inconsistent results.
Scalability and Flexibility: Creative agencies can scale their services to meet the demands of larger or more complex projects. They have the capacity to allocate multiple team members to a project if needed, ensuring deadlines are met without compromising quality. Freelancers, working alone, may struggle with larger projects or tight deadlines due to limited bandwidth.
Strategic Insights: Agencies like us, not only execute creative tasks but also offer strategic insights backed by market research and industry experience of similar projects. We can provide valuable input on branding, target audience, and market trends, which a freelancer might not offer. This strategic approach can significantly enhance the effectiveness of your campaigns.
Project Management: Agencies have dedicated project managers who coordinate between different specialists, handle timelines, and ensure smooth communication. This level of organisation helps in managing complex projects efficiently. Freelancers, juggling multiple roles, might find it challenging to provide the same level of project management.
Overall, while freelancers can be a cost-effective solution for smaller, straightforward tasks, creative agencies offer a more robust, scalable, and strategic approach, particularly for larger or more demanding projects.
Branding
This depends on a couple of factors, such as whether you are an established brand, or are building something new. And of course what your budget is. We would normally begin with a workshop run by our Creative Director Tim and Project Manager, Kate. This will help get the team on the same page and start sharing ideas about what makes your company unique and differentiates it from your competition and where you would like it to move forward towards. This can be a really fun and enlightening process.
The brand workshop is where we try to get to the heart of what the full potential of your brand is, and what you may not have been pushing enough. Or, you perhaps know what the full potential of what you want to tell people is, but the execution of your brand does not convey this. We want to tell the world the best of everything you are and in a way that matches this ‘skies-the-limit’ thinking.
We’ll then work on your broader strategic messaging such as your mission and vision statements. We will usually bring our copywriter on board at this point to hone the language and tone of voice and ensure it communicates exactly what you want it to.
Once you are happy that we have deeply understood who you are and what you stand for we will begin the creative design stage developing your new or updated brand identity. We will share our design thoughts all the way through, making sure you feel included in this process.
Once we have finished, you will have all the brand materials you need, plus a set of guidelines to help you implement these and take your brand to the next level.
Branding, as many people say, is not just your logo! It is the foundation of a company's identity, influencing how it is perceived by consumers, differentiating it from competitors, and fostering customer loyalty. It’s what people say about you when you are NOT in the room.
Identity and Recognition: Effective branding helps establish a unique identity in a crowded market. It creates a memorable impression that can attract and retain customers. A strong brand identity, encompassing visual elements, messaging, and values, ensures consistency across all marketing channels, enhancing recognition and trust.
Emotional Connection: Branding allows companies to connect emotionally with their target audience. By conveying the brand’s values, mission, and personality, businesses can resonate on a deeper level with consumers, leading to stronger customer relationships and increased loyalty. This personal connection is more important than ever in our social-media led marketing world.
Competitive Edge: A well-defined brand differentiates a company from its competitors. It highlights unique selling points and communicates what makes the business special. This differentiation is crucial in influencing purchasing decisions and building the right, loyal customer base.
Trust and Credibility: Consistent and professional branding builds trust and credibility. Consumers are more likely to purchase from a brand that appears established and reliable. Trust is a key factor in customer retention and can lead to word-of-mouth referrals.
Strategic Growth: Branding sets the stage for strategic growth. It provides a clear direction for marketing efforts, product development, and customer engagement, ensuring that all aspects of the business align with the brand’s identity and goals.
Overall, branding is vital for creating a strong, cohesive identity that drives recognition, emotional connection, trust, and growth.
Understandably, the response to this has to be based on a wide range of factors (but don’t worry there are some ball-park figures at the end!). The cost of your branding project depends on your full list of requirements.
Whether you need a full scale evaluation of your established brand, mission and vision statements, audience research, surveys and analysis of your market position, or whether you are an ambitious start-up that just needs help with visual branding, marketing content and some initial company messaging.
We can support you with either of these extremes and everything in between. And because of this, our prices would range from an entry level 2k through to a more robust 10k+ for a deeper dive into transforming and analysing an existing brand.
If you want us to give you a more precise figure, drop us a line with your requirements.
Our team have worked together, with international brands such as the Walt Disney Group, Thermo Fisher Scientific, BP and the BBC on branding projects. We also have helped multiple startups in the digital, transport, health and life science sectors create completely new brands to be launched into the market.
Wherever you are at with your brand, we would love the opportunity to show you how we can help bring clarity, strategic insight and fresh thinking to your brand ideas.
This depth of experience will help guide you through this critical stage in your company's growth. Feel free to drop us a message for a free informal chat about how we might be able to help you, and for an explanation of how we would go about this.
Video
Very simply, within a video project there are 3 key stages: Pre-production, Production and Post-Production.
Pre-Production:
This is the planning phase where all the groundwork for your video is laid. At this stage we will generate the creative ideas for the video, write the script, create storyboards (if required), and plan logistics. Key decisions such as the budget, timeline, cast, crew, and locations are finalised during this stage. Thorough pre-production ensures that the production phase runs smoothly and efficiently, minimising potential issues, additional costs and delays.
Production:
This is the execution phase where the actual filming takes place. During production, the director, cast (or interviewees), and crew come together on location to capture the video content you need. This stage involves setting up equipment, lighting, sound, and performing multiple takes to get the best shots and make sure everyone involved is happy. The quality of the production heavily relies on the effectiveness of the pre-production planning and the proficiency of the crew. Which is why we predominantly only use crew we have worked with for several years.
Post-Production:
This is the final phase where the video is edited and refined. Post-production involves editing the footage, adding motion graphics and any animation we may have also created plus sound design and colour correction. It also includes adding music, and any voice-overs that are required. This stage transforms the raw footage into a polished final product ready for distribution (usually online). We would normally deliver a few different versions of your edit depending on where is was being hosted (your website, YouTube etc) and what social media channels you wanted
Each stage in video production is essential, contributing to the creation of a compelling and professional final product
There are many ways you can make your videos more impactful, and depending on your target audience we would suggest a different strategic approach for success. Here's a quick top 10 of ideas to make your videos more impactful.
1. Strong Opening:
You need to capture viewers' attention within the first few seconds. Use an engaging hook, visually striking footage, or a compelling question to draw them in.
2. Clear Message and Keep it Succinct!:
Convey a clear and concise message. Also remember your audience’s attention is limited so if your message is complex, think about multiple shorter videos rather than one long one. We would normally recommend videos of 3 minutes or under is the maximum length we would suggest. 90 seconds is the optimum.
3. High-Quality Production:
Invest in good production quality whenever you can. High end cameras, professional lighting, sound, and editing can significantly enhance the viewer's experience and reflect positively on your brand rather than making your message feel like ‘throwaway’ social media white noise!
4. Emotional Appeal:
Wherever possible connect with your audience on an emotional level. Present a problem you have solved and do it in an empathetic manner. Use storytelling techniques to evoke emotions such as threat and peril (could be a business challenge), excitement, empathy and a positive resolution to make your content more memorable.
5. Target Audience:
Tailor your content to the interests and needs of your target audience. Understand their preferences and create videos that resonate with them.
6. Strong Branding:
Ensure consistent use of branding elements such as logos, colour, motion graphics, and consistent brand voice. This reinforces brand identity and aids in recognition.
7. Engaging Visuals:
Use dynamic and creative visuals to keep your audience engaged. Incorporate a diverse range of animations, graphics, and interesting camera angles to maintain visual interest.
8. Social Proof:
Include testimonials, case studies, or user-generated content to build credibility and trust. Social proof can influence viewers' decisions and enhance the video's impact.
9. Clear Call to Action (CTA):
End with a strong and clear CTA, guiding viewers on what to do next, whether it's visiting a website, subscribing, or purchasing a product.
10. Optimise for Platforms:
Adapt your videos for different platforms. Consider the format, length, and style appropriate for each platform, such as YouTube, Instagram, or LinkedIn, to maximise reach and engagement.
By implementing these kinds of strategies, you can create marketing videos that not only capture attention but also drive engagement and conversions. Get in touch with us to chat through how we can create marketing videos for you that deliver on your goals.
Animation is such a versatile and flexible medium and can be a really engaging way to convey your message. Here are some key situations when you should consider using animation:
Complex Concepts:
When your product or service involves intricate processes or abstract concepts, animation can simplify and clarify these ideas. Animated graphics, diagrams, and infographics can break down complex information into digestible and visually appealing segments. This can be great for Health or Science based ideas.
Brand Storytelling:
If you want to tell your brand's story in a unique and memorable way, animation offers complete creative freedom. You can craft characters, scenarios, and environments that align with your brand's personality and values, creating a really distinctive narrative.
Engagement and Entertainment:
Animated videos are often more engaging and entertaining, especially for younger audiences. They can capture attention quickly and retain viewer interest through dynamic visuals and creative storytelling. They also punch through a lot of other similar looking content you find on social media.
Cost-Effectiveness:
For certain projects, animation can be more cost-effective than live-action videos, especially if you need to produce content at scale or visualise things that are difficult to film on location.
Explaining Products or Services:
When launching a new product or service, animated explainer videos can effectively demonstrate features and benefits. They can illustrate use cases, show step-by-step instructions, and highlight key advantages in a concise manner.
Flexibility and Updates:
Animation allows for easier updates and modifications. If you need to change information or visuals, it's often simpler and more cost-effective to update an animation than to reshoot live-action footage.
Accessibility and Diversity:
Animation also allows for greater accessibility in terms of the clarity of the message, multiple languages that can be used and representation of different demographics. Rather than needing a large cast of volunteers, animation can used to present multiple different characters with minimal cost impact.
Using animation in these contexts can enhance the clarity, engagement, and overall impact of your marketing videos, making them a valuable addition to your marketing strategy.
We provide a wide range of price points for our video and animation projects. Obviously the prices change depending on the production values and length of the video or animation but an initial ball park is that animation costs start from about £2000 per minute. This could be cheaper if the animation is simpler or more expensive if the animation involves 3D modelling and rendering etc.
Video costs range from around £3000 for a filmed case study video on location through to £10,000+ for a promotional video if we are shooting multiple days on location with a larger crew.
Conversely, if you just want a series of short social media videos where the production quality does not need to be as high but you still want great creativity, intelligent strategy and a professional look and feel, the video costs can come right down.
The best thing to do , if you want a ballpark figure, is to get in touch and send us your brief. We can then tell you a more detailed breakdown of the cost and how our proposal will help you achieve your goals.
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