Senior clinicians and NHS service leads are rightly skeptical of some 'creative digital tools' that promise transformation but deliver only novelty value and vanity metrics. However, we don't believe well thought through video and animation projects belong in that category. We believe they can actually make a tangible difference to patient care and clinical outcome. And in this article we'll explain why!... Over the past decade, and especially in the last few years, high-qual

Did you know that creating a 30 second AI generated video uses the same energy as leaving the oven on in your home kitchen for 67 hours… In this article we look at the opportunities and challenges of AI generated content.