Mark Bullock is the Sports Marketing Manager at The University of Nottingham and has worked with numerous high level sports organisations from Nottingham Forest, Cardiff City, Portsmouth FC and UEFA as well as the Green Bay Packers American Football Team.
Mark has a real depth of experience within the marketing and business development world so it was a real joy to spend some time chatting with him. You can watch the full 15 minute edit below 👇 or scroll further down for the video broken down into individual questions for your ease!:
So the full video is above. Alternatively, if you are interested in a particular area and would just like to jump to that question use these links below:
How did you develop such a strong content marketing team?
How important is it to get ‘non-sporty’ students more active, and what part does this play in your marketing strategy?
How does your marketing team handle the volume of content created by massive sporting events like BUCS Big Wednesday?
What are your thoughts on the sport sector's increasing use of digital tech and how it's now engaging with the metaverse?
What are the 3 most important things in creating impactful sports marketing content?
Hope you enjoyed the interview as much as I did.
You can find out more about The University of Nottingham Sport Faculty here: