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Brand Guidelines

The blueprint for your company visual identity, tone of voice and content templates . All ensuring brand consistency and unified messaging across teams.

Brand Guidelines are the touchstone for your team when it comes to WHAT message you are communicating to your target audience and more importantly HOW you go about that.

Creating the best brand guidelines is crucial for ensuring consistency, clarity, and strength in your brand's presentation. At Turbine Creative, following the creation of your brand identity, we really enjoy the process of producing comprehensive, effective brand guidelines by focusing on the following key elements: 


• Understand the Brand’s Core Identity: 

The foundation of any brand guideline is a deep understanding of the brand's mission, vision, and values. We conduct thorough research and workshops with stakeholders to articulate the brand’s personality, voice, and core messaging. This ensures that every design element aligns with the brand’s essence. 


• Visual Identity: 

We define and document the visual aspects that represent the brand, including logo usage, colour palettes, typography, and imagery styles. We provide clear instructions on logo placement, minimum sizes, and acceptable variations to ensure the logo is always presented correctly. Our colour palette guidelines include primary, secondary, and accent colours with exact specifications for print and digital media. 


• Typography: 

Consistency in typography helps create a cohesive look across all brand materials. We select typefaces that reflect the brand’s personality and outline their usage, including hierarchy, spacing, and styles for headings, body text, and captions. 


• Imagery and Iconography: 

We establish guidelines for photography and illustrations, detailing preferred styles, subject matter, and colour treatments. This includes creating a bank of approved images and icons that align with the brand’s aesthetic. 


• Tone of Voice: 

Beyond visuals, our guidelines cover the brand’s tone of voice. We define the language, tone, and style for written communications, ensuring that the brand speaks consistently across all platforms, from social media to corporate reports. 


• Application Examples: 

We provide practical examples of how the brand elements should be applied across various media. This include social media posts, websites content, adverts, presentations and documentation. These examples serve as a reference for internal teams and external partners, ensuring uniformity in execution. 


• Flexibility and Adaptation: 

While maintaining consistency is key, we also build in flexibility to adapt to different contexts and evolving trends.


Our guidelines are designed to be a living document, regularly updated to reflect new insights and market changes. By meticulously crafting these elements into comprehensive brand guidelines, we empower brands to present themselves confidently and cohesively, ensuring every touchpoint reinforces their identity and resonates with their audience.

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