Some highlights from an eventful year of new partnerships, innovations and insights.
2023 was a productive year for Turbine Creative, celebrating our 3rd birthday, moving into a new office space, welcoming new staff, new clients and pushing into the ever-evolving world of AI in supporting content creation for our Sport, Health and Life Science clients. Not to forget the exciting recent arrival of a new team member, little Douglas the Cockerpoo! 🐶
Like many businesses, this year has not been without its fair share of challenges, and it has been a shame to see some established brands we have long since admired, cease to trade. With that all said, we are prompted to be even more grateful for the repeating client work we have with so many brilliant companies. And being asked to create content that supports, educates and promotes various world class products, in new creative ways, is a real joy for all of us!
NEW OFFICE SPACE
One of the first changes for 2023 was moving into our new office space in the Antenna Building. Antenna is creative hub in the centre of Nottingham City Centre Antenna which has strong working links with Nottingham TV and Film royalty Shane Meadows and Vicky McClure MBE. As a hotbed for innovative, creative companies we were really pleased when a new space became available for us to join the business community here. And the downstairs café and bar discount is also worth the rent alone!...
We’ve had support from some brilliant new team members this year. Some have moved on to new positions and others were with us for internship periods. But everyone has been really valued and brought new skills, insights and opportunities our way. Teamwork really does make the dreamwork. Whether that's staff, crew on location, specialist freelancers or collaborative clients. We appreciate you all!
Regarding staff and our team, this summer we took on board a marketing intern, Tim Ryan. His youthful curiosity and energy meant he was the perfect candidate to play the lead role in our short experimental film ‘Sad Robot’! And what an actor he was… you can see a 'behind the scenes' to his performance in the short video here:
CONTINUAL EXPLORATION OF AI WITHIN CONTENT CREATION
We are always on the lookout for new tools and techniques to support our creative marketing content creation and that’s how we see AI. Another tool to use, not to usurp, change our approach or communication philosophy. Connecting, engaging and persuading audiences will broadly continue to work the same way, regardless of the tools used. But AI certainly does open up new creative opportunities.
This year we have used new AI developments to generate the start of campaign imagery, produce the initial draft copy for our project tender research, support motion capture and semi-automated CGI, translate and overdub into multiple languages plus many other smaller fun areas of innovation. Like many other creative companies, we would much rather use experienced professionals for the majority of our tasks. But where there isn’t sufficient budget, or time to do so, AI continues to make efficiencies.
No doubt that in another 12 months time we will have seen another sea change in the world of AI and the creative industry. We’re looking forward to seeing what improvements this will make whilst also being cognizant of the ethical and qualitative challenges this will bring.
After all ‘more’, ‘faster’ and ‘cheaper’ does not always equal BETTER.
MORE EXHIBITING, PRESENTING AND LEADING SEMINARS
Getting out there, meeting new people, networking and contributing to the various sectors we work within is an important part of Turbine Creative’s business culture.
This year we have enjoyed leading seminars on pitching ideas and video marketing at Nottingham Trent university, exhibiting and meeting new clients at multiple events, as well as attending several more as delegates. We’ve also really enjoyed supporting the Medilink MeTAP Innovation Accelerator as expert advisers around brand proposition, communication and product marketing.
SPONSORED NOTTINGHAM CASUALS RUGBY TEAM
As part of our passion and commitment to sport of all levels (both elite and grassroots) this year we were delighted to sponsor the Nottingham Casuals u14s rugby team! With a history of over 100 years, Nottingham Casuals is a brilliant community rugby club that has over 450 active players ageing from 3 to 67(!) who come from all over Nottingham and beyond.
AND LAST BUT NOT LEAST, A NEW OFFICE PUPPY! …
What better way to round off the year than with the introduction of a new ‘Chief Wellbeing Officer’ - Douglas the Cockerpoo! Mark, our Senior Motion Designer extraordinaire, is the proud owner of this adorable little chap and we look forward to seeing more of him in the New Year.
And that wraps up our quick overview of 2023. There are loads more exciting projects we could share and we look forward to putting out more case studies on our website, so please keep checking back in.
We hoped you have enjoyed reading about our latest developments. We can’t wait to get started in 2024.
Needless to say, if there’s anything you think we could help you with, whether that’s marketing content creation or strategy - we’d love to hear from you and discuss any upcoming projects you have.
From everyone at Turbine Creative, we wish you all a very Merry Christmas and the very best for a productive, peaceful and fulfilling 2024!