Cancer Screening Animation

ULHT NHS Trust

Rapid Access Cancer Test Campaign

An informative video and print campaign to reassure and educate patients following their rapid access cancer screening test. Using 3D character animation and colourful illustrations.

The Brief

One in ten patients (10%) are diagnosed with bowel cancer through national bowel cancer screening programmes in England and Wales. But for the 90% of patient who are screened and do not have a cancer diagnosis, this provides both a moment of relief as the patient receives this result and also a window into what is know as a ‘teachable moment’. This is where the patient is more receptive and open to information about how they can reduce future risks of cancer and are willing to take onboard healthcare information that will benefit them and their family.

With this strategic timing in mind, the NHS Lincolnshire Integrated Care Board approached us to create a leaflet and animation that is aimed at patients who are NOT diagnosed with cancer following their rapid access bowel cancer diagnostic test. So along with their letter telling them their results they would also encourage patients to read the leaflet and watch the informative animation.

Our Solution

Working alongside the NHS Lincolnshire ICB we created a survey amongst patients that have recently had a rapid access screening. We asked them what information they wish they'd known and any further questions they had about cancer risks. We then also created a patient co-production group in order to get input from patients on the creative approaches we could take, the animation script and leaflet we were creating.

We then created style frames, storyboards and further scripts and worked with the patient co-production group to guide what patients found most engaging and impactful with regard to cancer awareness and the rapid access screening they had just been through.

The patient group provided very practical solutions and guided us towards a more engaging 3D character based visual style. They saw this as more engaging, entertaining and visually interesting which was important for them to continue to watch the animation. This 3D character style was then rolled out across the leaflet we produced as well.

The animation and leaflet has been extremely well received amongst clinicians and other patient stakeholder groups. The campaign is now being rolled out across Lincolnshire with a view to adapting it for other regional NHS trusts.

Clients View

Working with Turbine Creative has been a real pleasure. Their understanding of combining what our patient's (and clinicians) need from NHS Trust communication materials has been incredibly helpful. They navigated the research, patient co-production, surveys and subsequent creative production brilliantly. Everyone on the team, including patient stakeholders absolutely love what Turbine Creative have produced for us in this campaign. We are very excited to get this content out there!

Cath Koutna, Cancer Communications Project Manager

Connected Content

Chronic Fatigue Education Videos

A well-researched and informative 11 x video campaign on the subject of Chronic Fatigue in young people. Included stories from young people, insights from clinical experts and presenter-led educational content.

Tech for Good

An interview with the Paralympic World Judo Champion, Dan Powell as part of the Tech for Good Festival 2025 focussed on issues of accessibility and inclusion.

Strategic Innovation Fund Animations

2 x animations explaining the amazing funding opportunities for energy sector innovators to help the UK meet its net zero targets.

Lichen Sclerosus Guide

An award-winning national educational initiative including videos and digital content for both clinicians and patients bringing deeper understanding of this condition.

TFI Case Study Videos

A series of on-location films telling the stories of multiple innovators helping the UK reach net zero through radical ideas within the foundation industries.

Games Time Journal

Creation of an in depth and interactive, illustrated athlete journal. Co-production with paralympian Claire Taggart.

Paris Perceptions Map

Creation of a visual aid to support Paralympians in negotiating the emotional pressures of competing in the Paris summer Paralympics 2024

Wanstor

We updated the brand identity for an IT solutions provider. Through unique illustrations, bespoke imagery and adaptable graphical devices.

UK Sports Institute Campaign

Creating and developing AI generated imagery for an elite sports health awareness campaign

UK Sport Para

Concept design and layout of a new strategy document and promotional material, specifically for the Paralympic community. Supporting performance ambitions in Paris 2024 and beyond.

Tillon

Rapid brand creation for an ambitious new leadership training consultancy based in the UK and South Asia.

Thermo Fisher Scientific 3D Animation

A sophisticated 3D animation bringing energy and dynamism into the promotion of a game-changing web app promotion.

Connected Services

Video Production, 3d Animation, Content Creation

Related FAQ

This depends on a couple of factors, such as whether you are an established brand, or are building something new. And of course what your budget is. We would normally begin with a workshop run by our Creative Director Tim and Project Manager, Kate. This will help get the team on the same page and start sharing ideas about what makes your company unique and differentiates it from your competition and where you would like it to move forward towards. This can be a really fun and enlightening process.

The brand workshop is where we try to get to the heart of what the full potential of your brand is, and what you may not have been pushing enough. Or, you perhaps know what the full potential of what you want to tell people is, but the execution of your brand does not convey this. We want to tell the world the best of everything you are and in a way that matches this ‘skies-the-limit’ thinking.

We’ll then work on your broader strategic messaging such as your mission and vision statements. We will usually bring our copywriter on board at this point to hone the language and tone of voice and ensure it communicates exactly what you want it to.

Once you are happy that we have deeply understood who you are and what you stand for we will begin the creative design stage developing your new or updated brand identity. We will share our design thoughts all the way through, making sure you feel included in this process.

Once we have finished, you will have all the brand materials you need, plus a set of guidelines to help you implement these and take your brand to the next level.

Branding, as many people say, is not just your logo! It is the foundation of a company's identity, influencing how it is perceived by consumers, differentiating it from competitors, and fostering customer loyalty. It’s what people say about you when you are NOT in the room.

Identity and Recognition: Effective branding helps establish a unique identity in a crowded market. It creates a memorable impression that can attract and retain customers. A strong brand identity, encompassing visual elements, messaging, and values, ensures consistency across all marketing channels, enhancing recognition and trust.

Emotional Connection: Branding allows companies to connect emotionally with their target audience. By conveying the brand’s values, mission, and personality, businesses can resonate on a deeper level with consumers, leading to stronger customer relationships and increased loyalty. This personal connection is more important than ever in our social-media led marketing world.

Competitive Edge: A well-defined brand differentiates a company from its competitors. It highlights unique selling points and communicates what makes the business special. This differentiation is crucial in influencing purchasing decisions and building the right, loyal customer base.

Trust and Credibility: Consistent and professional branding builds trust and credibility. Consumers are more likely to purchase from a brand that appears established and reliable. Trust is a key factor in customer retention and can lead to word-of-mouth referrals.

Strategic Growth: Branding sets the stage for strategic growth. It provides a clear direction for marketing efforts, product development, and customer engagement, ensuring that all aspects of the business align with the brand’s identity and goals.

Overall, branding is vital for creating a strong, cohesive identity that drives recognition, emotional connection, trust, and growth.

Understandably, the response to this has to be based on a wide range of factors (but don’t worry there are some ball-park figures at the end!). The cost of your branding project depends on your full list of requirements.

Whether you need a full scale evaluation of your established brand, mission and vision statements, audience research, surveys and analysis of your market position, or whether you are an ambitious start-up that just needs help with visual branding, marketing content and some initial company messaging.

We can support you with either of these extremes and everything in between. And because of this, our prices would range from an entry level 2k through to a more robust 10k+ for a deeper dive into transforming and analysing an existing brand.

If you want us to give you a more precise figure, drop us a line with your requirements.

Our team have worked together, with international brands such as the Walt Disney Group, Thermo Fisher Scientific, BP and the BBC on branding projects. We also have helped multiple startups in the digital, transport, health and life science sectors create completely new brands to be launched into the market.

Wherever you are at with your brand, we would love the opportunity to show you how we can help bring clarity, strategic insight and fresh thinking to your brand ideas.

This depth of experience will help guide you through this critical stage in your company's growth. Feel free to drop us a message for a free informal chat about how we might be able to help you, and for an explanation of how we would go about this.