Health education for young people on Chronic Fatigue Syndrome

Lincolnshire Partnership NHS Trust

Chronic Fatigue Education Videos

A well-researched and informative 11 x video campaign on the subject of Chronic Fatigue in young people. Included stories from young people, insights from clinical experts and presenter-led educational content.

The Brief

Chronic Fatigue Syndrome (CFS), also sometimes called Myalgic Encephalitis (ME) is a relatively common condition in children and young people, affecting approximately 1% of teenagers (around 50,000 people). The CFS clinical team at Lincolnshire Partnership NHS Foundations Trust saw that there was a huge need for educational video resources that would connect with young people to educate, encourage and deliver insights in a way that suits them.

They wanted video content that included personal stories from young people, tackled the subject matter they were interested in, and delivered it in a way that combined talking heads, young people's lived experiences and some visual animated elements. They wanted these videos to be part of their consultation process so patients were able to receive commonly required healthcare information in a way that was visually interesting and not just a written booklet or spoken about with a clinician. After all, young people truly are a smartphone and social media generation that want their content through video.

Our Solution

Working alongside the Lincolnshire Partnership NHS Foundations Trust we recommended an initial phase of research aimed at this young target audience. This phase included surveys, workshops and digital questionnaires. We posted out the initial request to complete our survey in a shiny purple envelope which maximised the open and complete rate on this survey massively. We gained an impressive 72% completion rate on those invited to the survey in this way. We also conducted workshops with young people affected by CFS and gained many great insights from their personal experiences of living with this condition.

This research phase was invaluable as it showed us many key pieces of information that shaped the content we created and made sure it had maximum impact. These were things like:

– Young people wanted to hear from other young people with this condition that are older and have been able to find coping methods. They wanted to hear their personal stories.
– Young people had clear ideas on the subjects and themes about CFS they wanted more information on, and this didn't 100% tie in with clinicians pre-conceived ideas
– They wanted to hear from clinicians around certain key topics such as the mind-body connection and the challenges of sleep
– They also wanted to see some animated elements in the videos so the information could be presented is another visual style that was clearer to understand.

The production of these 11 videos took place in 3 different stages: Young people's stories were filmed at their homes, with them doing hobbies or activities that reflected a bit about who they are (not just focussed on their illness). We then filmed the clinicians at their treatment centre talking about key topic. Finally we filmed our brilliant presenter, Poppy, delivering the core narrative and main content of the videos that we wrote in collaboration with the clinicians. This content was then edited together and animated section added in wherever it was required.

You can view the full 11 videos here: https://vimeo.com/user/108569383/folder/26078177

The videos have recently been released and have been incredibly well received with multiple testimonials already coming in from staff and young people alike:

“ The educational video campaign Turbine Creative produced has been incredibly well-received from both young people and clinicians! The creative delivery of this educational content helps deliver really important, life changing information - without it feeling too heavy or academic. The interviews with the young people also helped tell very powerful personal stories that will inspire and encourage other patients going through a similar experience"
Grace Parker, Specialist Occupational Therapist, CFS Service, Lincolnshire

Clients View

Turbine Creative have been a pleasure to work with on this innovative project. The team were insightful, encouraging and really listened to the brief of the young people and clinicians and made everyone feel at ease during filming. The videos are now being widely shared across the UK with NHS clinicians and feedback has been exceptionally positive. The voices of the young people involved has been particularly powerful and well received.

Lynsey Woodman, Specialist Clinical Lead

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Related FAQ

This depends on a couple of factors, such as whether you are an established brand, or are building something new. And of course what your budget is. We would normally begin with a workshop run by our Creative Director Tim and Project Manager, Kate. This will help get the team on the same page and start sharing ideas about what makes your company unique and differentiates it from your competition and where you would like it to move forward towards. This can be a really fun and enlightening process.

The brand workshop is where we try to get to the heart of what the full potential of your brand is, and what you may not have been pushing enough. Or, you perhaps know what the full potential of what you want to tell people is, but the execution of your brand does not convey this. We want to tell the world the best of everything you are and in a way that matches this ‘skies-the-limit’ thinking.

We’ll then work on your broader strategic messaging such as your mission and vision statements. We will usually bring our copywriter on board at this point to hone the language and tone of voice and ensure it communicates exactly what you want it to.

Once you are happy that we have deeply understood who you are and what you stand for we will begin the creative design stage developing your new or updated brand identity. We will share our design thoughts all the way through, making sure you feel included in this process.

Once we have finished, you will have all the brand materials you need, plus a set of guidelines to help you implement these and take your brand to the next level.

Branding, as many people say, is not just your logo! It is the foundation of a company's identity, influencing how it is perceived by consumers, differentiating it from competitors, and fostering customer loyalty. It’s what people say about you when you are NOT in the room.

Identity and Recognition: Effective branding helps establish a unique identity in a crowded market. It creates a memorable impression that can attract and retain customers. A strong brand identity, encompassing visual elements, messaging, and values, ensures consistency across all marketing channels, enhancing recognition and trust.

Emotional Connection: Branding allows companies to connect emotionally with their target audience. By conveying the brand’s values, mission, and personality, businesses can resonate on a deeper level with consumers, leading to stronger customer relationships and increased loyalty. This personal connection is more important than ever in our social-media led marketing world.

Competitive Edge: A well-defined brand differentiates a company from its competitors. It highlights unique selling points and communicates what makes the business special. This differentiation is crucial in influencing purchasing decisions and building the right, loyal customer base.

Trust and Credibility: Consistent and professional branding builds trust and credibility. Consumers are more likely to purchase from a brand that appears established and reliable. Trust is a key factor in customer retention and can lead to word-of-mouth referrals.

Strategic Growth: Branding sets the stage for strategic growth. It provides a clear direction for marketing efforts, product development, and customer engagement, ensuring that all aspects of the business align with the brand’s identity and goals.

Overall, branding is vital for creating a strong, cohesive identity that drives recognition, emotional connection, trust, and growth.

Understandably, the response to this has to be based on a wide range of factors (but don’t worry there are some ball-park figures at the end!). The cost of your branding project depends on your full list of requirements.

Whether you need a full scale evaluation of your established brand, mission and vision statements, audience research, surveys and analysis of your market position, or whether you are an ambitious start-up that just needs help with visual branding, marketing content and some initial company messaging.

We can support you with either of these extremes and everything in between. And because of this, our prices would range from an entry level 2k through to a more robust 10k+ for a deeper dive into transforming and analysing an existing brand.

If you want us to give you a more precise figure, drop us a line with your requirements.

Our team have worked together, with international brands such as the Walt Disney Group, Thermo Fisher Scientific, BP and the BBC on branding projects. We also have helped multiple startups in the digital, transport, health and life science sectors create completely new brands to be launched into the market.

Wherever you are at with your brand, we would love the opportunity to show you how we can help bring clarity, strategic insight and fresh thinking to your brand ideas.

This depth of experience will help guide you through this critical stage in your company's growth. Feel free to drop us a message for a free informal chat about how we might be able to help you, and for an explanation of how we would go about this.